At first sight, this is another topic for the AI thread -- increasingly realistic fabrications. Not sure how we'll manage to combat this phenomenon.
It's interesting... older people used to fall for stuff they would read online, in the early days of the internet, and thinking about it, it's likely because people of those generations were used to the fact that back in their day, if it's in print (book), it's probably not bullshit, because no one would bother to pay to edit, publish, distribute a book that says stuff that is just complete throwaway BS. The internet changed all that -- in the age of the internet, don't assume it's good information just because it's there.
Now, we're at the start of another shift -- having to get used to the new and counterintuitive idea "just because you see it with your own eyes, doesn't mean it's not a extremely-high-quality AI fabrication".